

- Set an objective. What specific returns are you seeking for your investment in this event?
- Make a plan. Do you have a marketing plan? If not, you need one--fast. BRAVO! can help
- Develop a timeline. How far off is your event date? Do you have enough time to prepare for a successful event?
- Establish a target. Who is invited...donors, members, volunteers, customers, prospects, shareholders, employees, the public?
- Determine a result. What do you want them to take away from your event?
- Create a budget. Is your budget realistic to achieve your objectives? Will you charge a fee for the event? Have you located corporate sponsors or partners?
- Assign Staff. How will this event affect your staff and management time? Will this event take time away from their full workloads? Do you have someone on staff who can devote major time to the event details?
- Select a leader. Which employee will be responsible for staging your event?
- Consider a Professional. BRAVO! provides a comprehensive checklist of dozens of issues specific to your event.
- Contact BRAVO! For a free, in depth review of the specifications for a successful event, contact Leslie Lundgaard at (302) 652-1222.
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